Data Privacy Policy

Who We Are

The pages on and (‘the Websites’) are published by Keeler USA, DBA of Accutome, Inc.. (‘Keeler’ or the “Company”), a Delaware corporation doing business at 3222 Phoenixville Pike, Building 50, Malvern, PA 19355. Keeler is a wholly owned subsidiary of Halma plc, a company registered in England and Wales, with company registration number 00040932, and whose registered address is: Halma plc, Misbourne Court, Rectory Way, Amersham, Bucks HP7 0DE.

We own and operate the Keeler USA and Accutome Websites. This Privacy Policy describes how your personal data is collected, used, shared, and secured, as well as your related choices regarding use, access and correction from your visiting or making a purchase from the Websites . Please read the Privacy Policy carefully to understand our views and practices regarding your personal data and how we will treat it.

The Information Collected and How It Is Used

Keeler will not collect any information about individuals, except where it is specifically and knowingly provided by them. As is true with most Websites, when you visit, Keeler’s web server collects some basic information such as your browser type, IP address, internet service provider’s domain name, the individual web pages or products that you view, the Websites or search terms which referred you to the Websites, and information about how you interact with the Websites. Details of cookies that Keeler uses on the Websites can under the ‘Cookie Notice’ of this Privacy Policy.

Keeler uses this information to provide you with and maintain the quality of the Websites and to analyze the use of the Websites to help guide improvements. Personally identifiable information is not automatically collected. Keeler does have the capability to link some of the automatically-collected data to personally identifiable information that was specifically and knowingly provided by the user. This allows Keeler to deliver a better experience by reducing the amount of data to be entered when filling out forms, downloading gated content, etc.

If you wish to download resources (i.e. Case Study), register for a Keeler event (i.e. Webinar), complete a web form (i.e. Request a Demo), or purchase accessories from Keeler’s online store, you will be required to provide personally identifiable information such as your name, company information, email address, phone number, or billing information. This information will be stored securely by Keeler. The information will not be used for anything other than its intended purpose.

Third-Party Sites

The Websites may contain links to other Websites operated by third parties. Please note that this Privacy Policy applies only to the personal information that Keeler collects through the Websites and Keeler cannot be responsible for personal information that third parties may collect, store and use through their respective Websites. You should always read the privacy policy of each Websites you visit carefully.


Keeler has implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depends on you. Where Keeler has given you (or where you have chosen) a password providing access to certain parts of the Websites, you are responsible for keeping this password confidential. Keeler asks you not to share your password with anyone. Although we do our best to protect your personal information, Keeler cannot guarantee the security of your personal information transmitted to our Websites. Any transmission of personal information is at your own risk. Keeler is not responsible for circumvention of any privacy settings or security measures contained on the Websites.


For the purposes of the General Data Protection Regulation 2018 (GDPR), the data controller is Keeler USA (DBA of Accutome Inc.)

If you need more information on this, please contact: [email protected]

What kind of personal data do we collect about you?

We may collect and process the following data about you:

  • Contact and Identity Data - including your name, address, e-mail address and phone number, and the business or organization you work.
  • Technical Data -including your Internet Protocol (IP), device identifiers, device information (such as type and model, operating system type, browser type, language, and settings), your login information, geolocation data, mobile ad identifiers, cookie IDs, referring / exit pages and URLs, interaction information (such as clickstream data), domain names, pages viewed, and software crash data.
  • Usage Information - including the time, date, and duration of your use of our Services, and your interaction with content offered through the Services, and any referring Websites.
  • Financial Data - including information related to your preferred payment method and credit history.
  • Marketing and Communications Data - including your preferences in receiving marketing from us and your communication preferences.

How do we collect your personal data?

We may obtain your Contact and Identity Data, Technical Data, Usage Data, Financial Data, and Marketing and Communications Data using any of the below methods.

  • When you provide the personal data to us. You may provide the personal data to us when you enter or upload information into the Websites or an Application, sign up to use the Services, or when you communicate with us via telephone, email, or otherwise.
  • Through technical means when you use our Services. When you visit or use our Websites, we may collect your personal data using cookies and other similar technology. When you use our Websites, we will also receive personal data your device automatically communicates to us, such as information about your location, and other technical information about your device and the software it uses.
  • When your organization or a third party provides it to us. Your organization may provide us with your personal data so that we may activate and manage your access and sue of the Services. We may also receive personal data from our parent company, Halma plc, or its affiliates. If we receive personal data from Halma plc or its affiliates, you will have been informed that your personal data may be transferred to us and informed of the purpose of that transfer. We may also receive your personal data from carefully vetted third parties who provide services on our behalf (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies).

How do we use the personal data we collect?

We may use your personal data for the following purposes:

  • To perform our obligations arising under our contract with you;
  • To provide you with information you request;
  • To provide you with information about other goods and services we offer that are similar to those that you have already purchased or inquired about (you will be given opportunities to opt out of these communications);
  • To notify you about changes to the services we offer or products we sell (e.g., changes in opening hours, delivery charges, delivery options, warranty/returns processes etc.)
  • To ensure the content provided in our Services is presented in the most effective manner for you and for your device;
  • To administer our Websites, and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • To allow you to participate in interactive features of our Services, when you choose to do so;
  • As part of our efforts to keep our site safe and secure;
  • To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you or others; and
  • To distinguish you from other users of our site.

Legal basis for processing

We must have a lawful basis for processing your personal data; this will vary on the circumstances of how and why we have your personal data.

We may process your personal data by relying on the following lawful bases: when you have given us consent to process your personal data for one or more specific purposes to perform a contract we are about to enter into or have entered into with you, to comply with a legal obligation (e.g., providing information to governmental or regulatory bodies); and when it is for our legitimate interests and your interests rights do not override those interests (e.g., to send you information about our products and services, to make our services more efficient, to develop our product offerings or to carry out fraud prevention activities).

We do not process any special categories of information (i.e., information revealing racial or ethnic origin, political opinions, religious or philosophical beliefs or trade union membership, genetic data, processing of biometric data for the purpose of uniquely identifying individuals, health data, or data concerning your sex life or sexual orientation).

With whom do we share your personal data?

You agree that we have the right to share your personal data with:

Any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006. This may include transferring your personal data outside of the European Economic Area.

Selected third parties including: business partners, suppliers and sub-contractors for the performance of any contract we enter into with you; analytics and search engine providers that assist us in the improvement and optimization of our site; credit reference agencies for the purpose of assessing your credit score where this is a condition of us entering into a contract with you; third party organizations which process data for us and on our behalf. These third parties may be based (or store or process personal data) in the UK or elsewhere including outside of the EEA. As with many businesses, these third parties may include third party IT platforms (including cloud-based platforms), suppliers of administrative and support services and suppliers of other specialist products.

We may also disclose your personal data to third parties:

In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

If a third party acquires some or all of our business or assets during a re-structuring, , in which case personal data held by us may be one of the transferred assets.

If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of us, our customers, or others. This includes exchanging your personal data with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Where do we store your personal data?

The data that we collect from you may be transferred to, and stored throughout the world, including at destinations inside and outside of the USA and European Economic Area (“EEA”). It may also be processed by staff operating inside and outside of the USA and EEA who work for us or for one of our suppliers. This includes staff engaged in, among other things, the fulfillment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy and all relevant data protection legislation (including the provisions requiring appropriate safeguards for out of EEA transfers). Further information is available on request.

All personal data you provide to us is stored on secure servers. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your personal data transmitted to our site; any transmission is at your own risk. Once we have received your personal data, we will use strict procedures and security features to try to prevent unauthorized access.

How long do we store your personal data?

We keep your personal data for no longer than is necessary for the purposes it was collected for. The length of time we retain your personal data for is determined by operational and legal considerations. For example, we are legally required to hold some types of personal data to fulfill our statutory and regulatory obligations (e.g. tax/accounting purposes).

We review our retention periods on a regular basis. If you need more information on this, please contact: [email protected]

Your rights

GDPR gives you the right to access personal data held about you. Your right of access can be exercised in accordance with GDPR, and can be achieved by contacting [email protected]. We may require you to provide sufficient information to us in order that we can satisfy ourselves as to your identity.

You have the right to ask us not to process your personal data for marketing purposes including profiling for these purposes. We will inform you (before collecting your data) if we intend to use your personal data for such purposes or if we intend to disclose your personal data to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your personal data. You can also exercise the right at any time by contacting us at [email protected].

You have the right to require us to correct any mistakes in your personal data which we hold. You also have the right to object to, request erasure or request the restriction of the processing of personal data concerning you in certain situations.

You have the right to receive the personal data which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations.

You also have the right to object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you (although we do not currently carry out any such decision making).

More details on your rights can be seen by visiting You can also make a complaint to the ICO at any time about how we process your information.

California Privacy Rights

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, visit California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Websites that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact Keeler.

Cookie Notice

What Are Cookies?

When you visit Keeler’s Websites, Keeler uses “cookies” to maintain your connection to the Websites. A cookie is a small file of letters and numbers that is stored on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

By continuing to browse the Websites, you are agreeing to the use of cookies. If you do not agree to the use of cookies, please stop using the Websites immediately or follow the instructions below on how to refuse the use of cookies.

The Cookies Which Are Used

Keeler uses the following types of cookies:

  • Strictly Necessary Cookies. These are cookies that are required for the operation of the Websites. They include, for example, cookies that enable you to log in to secure areas of the Websites (i.e. ‘Knowledge Center’ or Shopify Webstore).
  • Analytical/Performance Cookies.These allow Keeler to recognize and count the number of visitors and to see how visitors move around the Websites when they are using it. This helps us to improve the way the Websites works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality Cookies.These are used to recognize you when you return to the Websites. This enables Keeler to personalize content for you and populate your account preferences.
  • Targeting Cookies. These cookies record your visit to the Websites, the pages you have visited and the links you have followed. Keeler will use this information to make the Websites and the advertising displayed on it more relevant to your interests. Keeler may also share this information with third parties for this purpose.

Third-Party Cookies

Please note that third parties (including, for example, providers of external services such as web traffic analysis services) may also use cookies, over which Keeler has no control. These cookies are likely to be analytical/performance cookies or targeting cookies. The types of third-party cookies that might be used include:

Google Analytics

The Websites uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help Websites operators analyze how users use the site. The information generated by the cookie about your use of the Websites (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Websites, compiling reports on Websites activity for Websites operators and providing other services relating to Websites activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. By using this Websites, you consent to the processing of data about you by Google in the manner and for the purposes set out above. You can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:


HubSpot, Keeler’s marketing automation and analytics provider, use technologies such as cookies, beacons, tags, and scripts, to analyze trends, administer the Websites, document users’ movements around the Websites, and to gather demographic information about the Websites’s user base as a whole. Keeler may receive reports or alerts based on the use of these technologies on an individual and aggregated basis.

Targeted Advertising

Keeler partners with a third-party ad network to manage our advertising on other sites. Our ad network partner uses cookies and web beacons to collect non-personal information about your activities on the Websites to provide you targeted advertising based upon your interests. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by Google here:


Keeler uses Shopify to power our online store. When you make a purchase or attempt to make a purchase through the Websites, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information.”

Keeler uses the Order Information that we collect generally to fulfill any orders placed through the Websites (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you
  • Screen our orders for potential risk or fraud

When you place an order through the Websites, we will maintain your Order Information for our records unless and until you ask us to delete this information. You can read more about how Shopify uses your Information here:

Sharing tools

This Websites uses sharing tools. Sharing tools allow you to share content through social networks such as YouTube, Facebook, LinkedIn or Twitter. When you use one of these buttons, the social networking site may place a cookie on your computer. This would be a third-party cookie set by the social networking site. If you have any questions about the use of these third-party cookies, you should check the relevant social networking site’s cookie policy.

How to Refuse the Use of Cookies

Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use the Websites, but your ability to use some features or areas of the Websites may be limited.

Third-Party Use of Information

Except as described above, Keeler will not disclose, sell or rent your personal information to any third party. If you do consent but later change your mind, you may contact Keeler (via phone, email, or mail) to ask for any such activity to stop. However, if a third party acquires all (or substantially all) of Keeler’s business and/or assets, Keeler may disclose your personal information to that third party following acquisition. Keeler may also disclose your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Websites and this privacy policy to check for any changes.

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